My name is Cristi Spring and I'm the Creative Director behind The Printable Boutique. I come from a long line of small business owners. My family has been in and out of many different business avenues and I grew up soaking it all up and admiring their hardwork, tenacity and creativity. When I was in high school my mom worked with my uncle David and aunt Sandy at Ad Beat, a classified paper they owned in Dallas. My mom wanted to move back to our hometown of Amarillo, Texas so as soon as I graduated, she taught me how to do her job as they're typesetter, which is what we call a Graphic Designer now.

I spent the next few weeks learning everything my mom had taught herself about typesetting and putting the paper together on a Macintosh SE. It was funny learning to design a full page ad on it’s tiny little screen. Typesetting came easy to me, it made sense, it was a perfect balance between spacial rules and creativity. I worked for Ad Beat for a year and moved on to an agency called Visual Impact. They specialized in weekly grocery store ads so I got to learn new programs, attend food photo shoots and help on store ads for Krogers and Albertsons.

I missed my family and I missed Amarillo so I came back home. My family owned the Thrifty Nickel in Amarillo and my mom was doing the typesetting while my grandmother ran it. When my grandmother passed away, my mom took over as the owner and I stepped in to take over the graphics and putting the paper together along side my mom.

Through the years at Thrifty Nickel (American Classifieds) my mom gave me total creative freedom. I trained designers under me, took the paper from paste up to being computerized, created a customized computer program for pagination and uploading our ads online, created our first website from scratch, designed monthly magazines, organized promotions, created new departments for printing and promotional items for our customers and so much more!

Figuring out the needs of my clients and turning their ideas into reality is what I am passionate about. I have 32 years experience in graphic design, marketing and small business promotions. I can help your business with everything from logo design, in house forms, website design, social media management, promotional products and printing of all kinds. I would love to use my expertise to help make your business look sleek and professional, while giving the exact message you would like to portray!

My name is Cristi Spring and I'm the Creative Director behind The Printable Boutique. I come from a long line of small business owners. My family has been in and out of many different business avenues and I grew up soaking it all up and admiring their hardwork, tenacity and creativity. When I was in high school my mom worked with my uncle David and aunt Sandy at Ad Beat, a classified paper they owned in Dallas. My mom wanted to move back to our hometown of Amarillo, Texas so as soon as I graduated, she taught me how to do her job as they're typesetter, which is what we call a Graphic Designer now.

I spent the next few weeks learning everything my mom had taught herself about typesetting and putting the paper together on a Macintosh SE. It was funny learning to design a full page ad on it’s tiny little screen. Typesetting came easy to me, it made sense, it was a perfect balance between spacial rules and creativity. I worked for Ad Beat for a year and moved on to an agency called Visual Impact. They specialized in weekly grocery store ads so I got to learn new programs, attend food photo shoots and help on store ads for Krogers and Albertsons.

I missed my family and I missed Amarillo so I came back home. My family owned the Thrifty Nickel in Amarillo and my mom was doing the typesetting while my grandmother ran it. When my grandmother passed away, my mom took over as the owner and I stepped in to take over the graphics and putting the paper together along side my mom.

Through the years at Thrifty Nickel (American Classifieds) my mom gave me total creative freedom. I trained designers under me, took the paper from paste up to being computerized, created a customized computer program for pagination and uploading our ads online, created our first website from scratch, designed monthly magazines, organized promotions, created new departments for printing and promotional items for our customers and so much more!

Figuring out the needs of my clients and turning their ideas into reality is what I am passionate about. I have 32 years experience in graphic design, marketing and small business promotions. I can help your business with everything from logo design, in house forms, website design, social media management, promotional products and printing of all kinds. I would love to use my expertise to help make your business look sleek and professional, while giving the exact message you would like to portray!