The Psychology of Colour

The way we see and perceive colour each day greatly impacts our lives, though it does so on a mostly subconscious level. Understanding colour psychology and how colours can be useful to help relieve anxiety and stress is a way to make the most out of the atmospheres you surround yourself in each day.


Why Colours Impact Us Emotionally 

Seeing various colours can evoke emotion in us due to connections with real-life experience as well as how we feel a colour is interpreted. While some colours are bright or dark by nature, others are muted or paler in comparison, allowing for drastically different interpretations.


Colour Psychology in Marketing

Colour psychology is one of the most common tricks used in marketing in order to encourage shoppers to make purchases or to remember brands and advertisements a brand is currently running. The colour green is often used with companies that are trying to promote sales or work with money (such as banks or financial apps). The colour green helps to encourage shopping while also putting trust in the brand, relating the colour itself to money.

In many corporate situations, businesses choose to go with the colour blue, as it symbolizes trustworthiness and professionalism. Because of the neutrality and trustworthiness associated with the colour blue and businesses, companies such as Facebook, Twitter, and even Reddit have all defaulted to using the colour blue to draw in new users while keeping the attention of current ones.


Peaceful and Calming Colours

Peaceful and calming colours are also found in advertising and marketing along with plenty of pampering and soothing products on the market. Popular peaceful and calming colours include pale and light blues and greens, along with deeper muted versions of the colours. Blue and green often symbolize serenity and a sheer sense of calmness, ideal for office or bedroom settings where the goal is to either remain focused or relaxed.


Colouring Books for Adults

Once you have a basic understanding of colour psychology and how colours impact your mood, consider colouring books for adults to help alleviate stress and worry while allowing you to relax and unwind. Adult colouring books are great ways to integrate soothing colours while calming the mind and reducing the amount of anxiety you feel at any given time. Additionally, colouring books are affordable on most budgets and provide plenty of opportunity to get creative in your downtime.

Becoming more familiar with colours and how they typically make us feel is a great way to rearrange decor in the home or change up an entire wardrobe. Surrounding yourself with the right colours and including additional positive external influences such as an adult colouring book is a way to relieve anxiety and stress while allowing you to remain relaxed, focused, and at peace.

If you'd like to take advantage of our colouring books, that you can print from the comfort of your home, click here.


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